Quality function deployment analysis of smartphones

Authors

  • Akhil NSB Department of Operations Management, Symbiosis Institute of Business Management, Hyderabad 509217, INDIA
  • Vimal Kumar Department of Information Management, Chaoyang University of Technology, Taichung 41349, TAIWAN
  • Tanmoy De Faculty of Management, SIBM-Hyderabad Symbiosis International (Deemed University), Hyderabad 509217, INDIA
  • Suriya Klangrit Department of Information Management, Chaoyang University of Technology, Taichung 41349, TAIWAN

DOI:

https://doi.org/10.24036/teknomekanik.v5i2.14372

Keywords:

Quality Function Deployment, House of Quality, Smartphones, Primary design requirements

Abstract

To utilize the concept of Quality Function Deployment (QFD) and apply it appropriately to address design decisions concerning the quality of cellular phones, a simplified version of the House of Quality (HoQ) will be built. Real customer requirements (CRs) are easier to collect when QFD is employed because it puts the emphasis on the customer and their demands where it should be. After gathering various users' opinions on different smartphone brands and conducting an online survey with mobile users in Taichung, Taiwan, the study highlights the items preferred by most users, such as long-lasting battery life, high-quality camera, reliability, wide screen, ease of use, and lightweight. This aids businesses in translating CRs into primary Design Requirements (DRs) so that they can create superior goods that align with consumer demands.

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Additional Files

Published

2022-12-15

How to Cite

NSB, A., Kumar, V., De, T., & Klangrit, S. (2022). Quality function deployment analysis of smartphones. Teknomekanik, 5(2), 72–79. https://doi.org/10.24036/teknomekanik.v5i2.14372

Issue

Vol. 5 No. 2 (2022): Regular Issue

Section

Research Articles

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Copyright (c) 2022 Akhil NSB, Vimal Kumar, Tanmoy De, Suriya Kalangrit (Author)

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This work is licensed under a Creative Commons Attribution 4.0 International License.